Glass Service Company Website
Elysian Living
ABOUT THE CLIENT
Elysian Living is a premier luxury residential brand with an expansive portfolio across Nevada, Utah, and Texas. As the brand scaled, the existing digital architecture faced challenges in maintaining a localized feel across diverse regions. I spearheaded the redesign of critical website navigation and microsite layouts to create a scalable, intuitive user experience. By modularizing site components and refining the information architecture, I ensured the digital platform could support rapid portfolio growth while maintaining the sophisticated aesthetic expected of a luxury leader.
COLLABORATORS
Heather Lobrigo: Preliminary Research and UI/UX Designer
Creative Director
Development Team
Client Stakeholders
INDUSTRY
Property Management
SERVICES
Preliminary Research
UX Design
Brand Campaign 3 | 2025 | OUTRIGGER Zone
Goals
1
Expand Brand Presence Across States:
Introduce distinct sections for Nevada, Utah, and Texas to help users quickly find communities and content relevant to their area.
2
Optimized Microsite UX:
Group related content such as properties, amenities, and community features for a more
intuitive experience.
3
Future-Proof Structure:
Build a scalable MegaNav system capable of expanding with Elysian’s future growth into new states or housing categories.
Process
I worked closely with my Creative Director to ensure that all design updates followed Elysian’s brand guidelines and maintained a consistent visual language. I collaborated with the development team to confirm technical feasibility and align on how new filtering and navigation behaviors would function across templates. Throughout the process, I communicated directly with the client, presenting design mockups and explaining the reasoning behind each change to ensure alignment with their goals.
Objective 1: Expand Brand Presence Across States
Notes:
Elysian’s website primarily showcased Nevada communities. Property pages, blog content, and community highlights lacked clear differentiation by location, making it difficult for users to explore offerings outside the state. The navigation and visual hierarchy reinforced this narrow focus.
Our Brands Page After:
During the initial phase of the project I went through each
Homepage Before with Suggestions:
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Objective 2: Optimize Microsite User Experience
Notes:
The right-side navigation panel within property microsites was difficult to use and visually inconsistent. In addition, the client needed a new plugin added to these pages. Once implemented, the plugin’s interface overlapped key buttons and made some calls-to-action inaccessible on mobile and
desktop views.
Our Brands Page Before with Suggestions
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Our Brands Page Before with Suggestions:
During the initial phase of the project I went through each
Objective 3: Create a Future-Proof Navigation System
Notes:
The mobile experience for the microsite, became difficult to navigate with the plugin as well. The combination of the plugin, on-page CTAs, and the scroll to the different subpages made it crowded for the user.
Mega Navigation Before with Suggestions
The original MegaNav was not designed for scalability. Adding new states or property categories often required a full rebuild and risked disrupting the existing layout.
Mega Navigation After
Design a scalable navigation system that supports Elysian’s continued expansion into new states and property types. The structure needed to remain flexible, allowing new locations and content categories to be added without disrupting the existing user experience or requiring a full redesign.
Results
With the final design that was created our client was satisfied with the end result.
If I were given the opportunity to do User Testing with this new website I would have tested out how efficiently users could locate Demers Glass’s more obscure services. As well as speaking with them on how they feel about our form that would connect them to the sales team.
LOBRIGO
Crafting Engaging Ads for a Global Getaway Brand
Outrigger
Glass Service Company Website
Elysian Living
ABOUT THE CLIENT
Elysian Living is a premier luxury residential brand with an expansive portfolio across Nevada, Utah, and Texas. As the brand scaled, the existing digital architecture faced challenges in maintaining a localized feel across diverse regions. I spearheaded the redesign of critical website navigation and microsite layouts to create a scalable, intuitive user experience. By modularizing site components and refining the information architecture, I ensured the digital platform could support rapid portfolio growth while maintaining the sophisticated aesthetic expected of a luxury leader.
COLLABORATORS
Heather Lobrigo: Preliminary Research and UI/UX Designer
Creative Director
Development Team
Client Stakeholders
INDUSTRY
Property Management
SERVICES
Preliminary Research
UX Design
ABOUT THE CLIENT
Outrigger is a world-renowned hospitality leader synonymous with luxury beachfront escapes, spanning from Hawaii to the Maldives. On a quarterly basis, I managed the end-to-end digital ad strategy and creative production for over 20 global properties. This involved directing the creative for video and animated banner ads while personally producing over 200 high-fidelity static assets per cycle. My focus was on maintaining brand prestige across high-volume retargeting campaigns to drive consistent global engagement and bookings.
INDUSTRY
Hospitality
SERVICES
Creative Director
Research & Discovery
Graphic Design & Animation
Brand Campaign 3 | 2025 | OUTRIGGER Zone
Brand Campaign 2 | 2025 | Culture & Music
Brand Campaign 1 | 2025 | Brand Promise
Brand Campaign 4 |
2024 | CyberSale
Brand Campaign 4 |
2024 | Authentic
Signature Experiences
Lobrigo
A Product Designer / UX Designer
Goals
1
Expand Brand Presence Across States:
Introduce distinct sections for Nevada, Utah, and Texas to help users quickly find communities and content relevant to their area.
2
Optimized Microsite UX:
Group related content such as properties, amenities, and community features for a more
intuitive experience.
3
Future-Proof Structure:
Build a scalable MegaNav system capable of expanding with Elysian’s future growth into new states or housing categories.
Process
I worked closely with my Creative Director to ensure that all design updates followed Elysian’s brand guidelines and maintained a consistent visual language. I collaborated with the development team to confirm technical feasibility and align on how new filtering and navigation behaviors would function across templates. Throughout the process, I communicated directly with the client, presenting design mockups and explaining the reasoning behind each change to ensure alignment with their goals.
Objective 1: Expand Brand Presence Across States
Notes:
Elysian’s website primarily showcased Nevada communities. Property pages, blog content, and community highlights lacked clear differentiation by location, making it difficult for users to explore offerings outside the state. The navigation and visual hierarchy reinforced this narrow focus.
Our Brands Page After:
During the initial phase of the project I went through each
Homepage Before with Suggestions:
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Objective 2: Optimize Microsite User Experience
Notes:
The right-side navigation panel within property microsites was difficult to use and visually inconsistent. In addition, the client needed a new plugin added to these pages. Once implemented, the plugin’s interface overlapped key buttons and made some calls-to-action inaccessible on mobile and
desktop views.
Our Brands Page Before with Suggestions
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Our Brands Page Before with Suggestions:
During the initial phase of the project I went through each
Objective 3: Create a Future-Proof Navigation System
Notes:
The mobile experience for the microsite, became difficult to navigate with the plugin as well. The combination of the plugin, on-page CTAs, and the scroll to the different subpages made it crowded for the user.
Mega Navigation Before with Suggestions
The original MegaNav was not designed for scalability. Adding new states or property categories often required a full rebuild and risked disrupting the existing layout.
Mega Navigation After
Design a scalable navigation system that supports Elysian’s continued expansion into new states and property types. The structure needed to remain flexible, allowing new locations and content categories to be added without disrupting the existing user experience or requiring a full redesign.
Results
With the final design that was created our client was satisfied with the end result.
If I were given the opportunity to do User Testing with this new website I would have tested out how efficiently users could locate Demers Glass’s more obscure services. As well as speaking with them on how they feel about our form that would connect them to the sales team.
ABOUT THE CLIENT
Demers Glass is a premier Arizona-based leader in glass services. On this project, I led the Information Architecture (IA) and structural UX design. I was responsible for crafting the comprehensive sitemap and complex user flows to ensure a logical transition between commercial and residential service funnels. My work included the creation of high-fidelity wireframes and the design of a custom iconography suite, providing a technical yet accessible visual language that aligned with the company’s reputation for craftsmanship.
COLLABORATORS
Heather Lobrigo: Preliminary Research and UX Designer
Frank Something: UI Designer
Gaetan Gaebor: PM
Lucas Kwasnik & Chris : Developement
INDUSTRY
Construction
SERVICES
Preliminary Research
UX Design
Goals
1
Expand Brand Presence Across States:
Introduce distinct sections for Nevada, Utah, and Texas to help users quickly find communities and content relevant to their area.
2
Optimized Microsite UX:
Group related content such as properties, amenities, and community features for a more
intuitive experience.
3
Future-Proof Structure:
Build a scalable MegaNav system capable of expanding with Elysian’s future growth into new states or housing categories.
Process
I worked closely with my Creative Director to ensure that all design updates followed Elysian’s brand guidelines and maintained a consistent visual language. I collaborated with the development team to confirm technical feasibility and align on how new filtering and navigation behaviors would function across templates. Throughout the process, I communicated directly with the client, presenting design mockups and explaining the reasoning behind each change to ensure alignment with their goals.
Objective 1: Expand Brand Presence Across States
Notes:
Elysian’s website primarily showcased Nevada communities. Property pages, blog content, and community highlights lacked clear differentiation by location, making it difficult for users to explore offerings outside the state. The navigation and visual hierarchy reinforced this narrow focus.
Our Brands Page Before with Suggestions:
During the initial phase of the project I went through each
Our Brands Page After:
During the initial phase of the project I went through each
Homepage Before with Suggestions:
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Homepage Before with Suggestions:
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Objective 2: Optimize Microsite User Experience
Notes:
The right-side navigation panel within property microsites was difficult to use and visually inconsistent. In addition, the client needed a new plugin added to these pages. Once implemented, the plugin’s interface overlapped key buttons and made some calls-to-action inaccessible on mobile and
desktop views.
Our Brands Page Before with Suggestions
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Objective 3: Create a Future-Proof Navigation System
Notes:
The mobile experience for the microsite, became difficult to navigate with the plugin as well. The combination of the plugin, on-page CTAs, and the scroll to the different subpages made it crowded for the user.
Mega Navigation Before with Suggestions
The original MegaNav was not designed for scalability. Adding new states or property categories often required a full rebuild and risked disrupting the existing layout.
Mega Navigation After
Design a scalable navigation system that supports Elysian’s continued expansion into new states and property types. The structure needed to remain flexible, allowing new locations and content categories to be added without disrupting the existing user experience or requiring a full redesign.
Results
With the final design that was created our client was satisfied with the end result.
If I were given the opportunity to do User Testing with this new website I would have tested out how efficiently users could locate Demers Glass’s more obscure services. As well as speaking with them on how they feel about our form that would connect them to the sales team.
ABOUT THE CLIENT
Elysian Living is a premier luxury residential brand with an expansive portfolio across Nevada, Utah, and Texas. As the brand scaled, the existing digital architecture faced challenges in maintaining a localized feel across diverse regions. I spearheaded the redesign of critical website navigation and microsite layouts to create a scalable, intuitive user experience. By modularizing site components and refining the information architecture, I ensured the digital platform could support rapid portfolio growth while maintaining the sophisticated aesthetic expected of a luxury leader.
COLLABORATORS
Heather Lobrigo: Preliminary Research and UI/UX Designer
Creative Director
Development Team
Client Stakeholders
INDUSTRY
Property Management
SERVICES
Preliminary Research
UX Design
Goals
1
Expand Brand Presence Across States:
Introduce distinct sections for Nevada, Utah, and Texas to help users quickly find communities and content relevant to their area.
2
Optimized Microsite UX:
Group related content such as properties, amenities, and community features for a more
intuitive experience.
3
Future-Proof Structure:
Build a scalable MegaNav system capable of expanding with Elysian’s future growth into new states or housing categories.
Process
I worked closely with my Creative Director to ensure that all design updates followed Elysian’s brand guidelines and maintained a consistent visual language. I collaborated with the development team to confirm technical feasibility and align on how new filtering and navigation behaviors would function across templates. Throughout the process, I communicated directly with the client, presenting design mockups and explaining the reasoning behind each change to ensure alignment with their goals.
Objective 1: Expand Brand Presence Across States
Notes:
Elysian’s website primarily showcased Nevada communities. Property pages, blog content, and community highlights lacked clear differentiation by location, making it difficult for users to explore offerings outside the state. The navigation and visual hierarchy reinforced this narrow focus.
Our Brands Page Before with Suggestions:
During the initial phase of the project I went through each
Our Brands Page After:
During the initial phase of the project I went through each
Homepage Before with Suggestions:
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Objective 2: Optimize Microsite User Experience
Notes:
The right-side navigation panel within property microsites was difficult to use and visually inconsistent. In addition, the client needed a new plugin added to these pages. Once implemented, the plugin’s interface overlapped key buttons and made some calls-to-action inaccessible on mobile and
desktop views.
Our Brands Page Before with Suggestions
During the initial phase of the project I went through each
Homepage After
During the initial phase of the project I went through each
Objective 3: Create a Future-Proof Navigation System
Notes:
The mobile experience for the microsite, became difficult to navigate with the plugin as well. The combination of the plugin, on-page CTAs, and the scroll to the different subpages made it crowded for the user.
Mega Navigation Before with Suggestions
The original MegaNav was not designed for scalability. Adding new states or property categories often required a full rebuild and risked disrupting the existing layout.
Mega Navigation After
Design a scalable navigation system that supports Elysian’s continued expansion into new states and property types. The structure needed to remain flexible, allowing new locations and content categories to be added without disrupting the existing user experience or requiring a full redesign.
Results
With the final design that was created our client was satisfied with the end result.
If I were given the opportunity to do User Testing with this new website I would have tested out how efficiently users could locate Demers Glass’s more obscure services. As well as speaking with them on how they feel about our form that would connect them to the sales team.
LOBRIGO
Thanks for stopping by!